'Galets de Cher It’s like getting the high of a Bikram Yoga class without the heat, the postures and the drill sergeant instructor.'
Now that's what I call a description! Apparently in the US, and in particular in NY, cheesemongers create little odes to each of their cheese to help tantalize customers into trying a cheese. So a bit of creative writing added to great personalities with lots of knowledge about this most wonderful product and wow, how cool is that? I can imagine this happening in the UK but never in France! This is too bad as it really seems like a natural part of the process of marrying nature, terroir, skill and personality.