All things cheese in France

Friday, 25 January 2013

The New Art of Cheese Writing

'Galets de Cher  It’s like getting the high of a Bikram Yoga class without the heat, the postures and the drill sergeant instructor.'   

Now that's what I call a description!  Apparently in the US, and in particular in NY, cheesemongers create little odes to each of their cheese to help tantalize customers into trying a cheese.  So a bit of creative writing added to great personalities with lots of knowledge about this most wonderful product and wow, how cool is that? I can imagine this happening in the UK but never in France!  This is too bad as it really seems like a natural part of the process of marrying nature, terroir, skill and personality.  

Take a look at this article In the Dairy Case, Ripe Prose, by  in the NYTimes January 22, 2013 and read all about it.